IWI watches, based in England, was started by Ian Walsh who learned the (watch industry) ropes while at Tag Heuer. IWI watches are still made by him, hand-made in the UK. Working in the auto racing world and having passion for it, Ian designs IWI watches with a distinct British sense of motor sport aesthetic.
Most IWI watches feature a round, lugless case design with the crown fixed to the top of the case. They look a bit like wrist mounted stopwatches, and have colors that seem to mach the colors of racing suits and race cars. IWI also has a pair of chronograph watches that are the CH-O and CH-R. These titles simply stand for Chronograph Orange or Red. I quite like the simple designs and integrated quasi-bund style strap. The thick leather straps have red or orange contrast stitching and have over them 45mm wide steel watch cases. The style looks really cool. IWI didn't invent this concept, but it isn't commonly used. The large watch case are also stopwatch in style (also known as "bullhead") with the crown and pushers places on the top of the case.
The dials are neat looking and straight forward. Colorful, and easy to read. Inside the watch is a Swiss ETA automatic movement. Either a Valjoux 7750 or Valjoux 7753 I would guess. Possibly an ETA 2894 though. The watches are said to each be limited to 500 pieces. Price for the IWI CH-O or CH-R is 3,295 British Pounds.
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