Tuesday, December 14, 2010

Today's Jewelry

New by Swiss DeWitt is a watch called the Twenty-8-Eight Regulator A.S.W. The fascinating watch contains a very technically sophisticated movement, as well as a design and high-end appeal that relates directly to the brand's love of 1920s era American art deco aesthetics. The watch has a dial with an image meant to evoke New York City area art deco buildings. Not sure if there is a specific building in mind, but you get the point. This is not the first watch with means to evoke art deco building, but the concept is so rich, I invite as many interpretations that brands can bear to design.

There are a lot of interesting little details in the watch that can be hard to see. For example, much of the dial is a "smoked" sapphire crystal that allows you to see the movement underneath it, but still provides the presence of a dial. The dial is composed of a building-like motif with a large opening for the tourbillon surrounded but a sunray style design. Functions for the watch include the time as well as a power reserve indicator. 

No comments:

Post a Comment